Campaign India Team
Aug 26, 2010

Malaysia adwatch: M&C Saatchi behind top ad for Celcom

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Malaysia adwatch: M&C Saatchi behind top ad for Celcom

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (-) Celcom Blue-Prepaid
M&C Saatchi/ZenithOptimedia
85%
2 (-) Maxis World Cup
Ogilvy & Mather/Mindshare
83%
3 (6) KFC Black Pepper Crunch
McCann Erickson/Carat
81%
4 (-) Colgate Sensitive Pro-Relief Toothpaste
Y&R/MEC
80%
5 (2=) DiGi Smartplan
Naga DDB/ Starcom
78%
6= (-) Power Root Millionaire
Sing Nan/Sing Nan
77%
6= (2=) McDonald's
Leo Burnett/OMD 77%
6= (4) TM
DraftFCB/Universal McCann
77%
9 (-) Sunsilk Co-creation What If
JWT/Mindshare
75%
10 (11) Pantene Pro-V Hair Fall Control
Grey Group/Starcom
74%
11 (12) Sunsilk Smooth & Manageable
JWT/Mindshare
70%
12= (-) Anmum Essential
BBDO/OMD 66%
12= (-) SK-II Facial Treatment Essence
Leo Burnett/Carat
66%
14 (-) Wall's Selection Double Dutch Ice-Cream
Lowe/Mindshare
65%

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Gigi Chan: 852-2837-8254. OMD provided the list of television commercials for the research - Vicky Ng: 852-2911-1616.

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