Malaika Arora has announced her investment in Ahikoza.
With this investment, Arora has collaborated with Namrata Karad, founder, creative director, Ahikoza, to bring the global artisanal accessories brand to India.
Ahikoza was founded by Karad. The brand is known for its geometrical design and handcrafted products. It is available in South Africa, Indonesia and Singapore, along with its expansion to India. For now, the brand will be available only online.
Karad said, "Malaika continues to represent a diverse set of businesses across categories such as fashion, food and beverage, ayurveda, skincare, fitness, FMCG, and many more. Malaika epitomises grace and class. By following her passion and staying true to her ethos, Malaika has also become an example of breaking stereotypes in the film industry. With changing times, she has reinvented herself into many new avatars and built a strong social media presence. Today the businesses she is invested in seeing a huge value in her association and a rise in following and consumer base. Her authenticity in yoga, fitness, food choices, lifestyle and fashion remains undisputed. Her followers, especially progressive women, look up to her as an icon who has built and nurtured the life of dreams. For us having Malaika in our dream team was a big win."
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