Maheshwar Peri launches Careers360's Hindi edition

Mar 09, 2010 08:00:00 AM | Article | Campaign India Team

Careers360, the career magazine published by Maheshwer Peri through Pathfinder Publishing, will now be available in Hindi too.

The Hindi edition of the magazine, a monthly, is priced at Rs 15 (the English edition is priced at Rs 40).

Commenting on the launch of the Hindi edition and its pricing strategy, Peri said, "Hindi is a price sensitive market. Besides, we also wanted to achieve high circulation for this magazine and the Hindi market presents a huge opportunity, if rightly priced. We hope to raise the prices after a few issues."

The magazine would also have specially developed content for the Hindi market besides content created for the English magazine.

The launch issue, features on its cover 'India's Best students' and chronicles the lives of people who have used education to empower themselves and through their belief and convictions about the power of getting educated, have become powerful and inspirational at the same time.

These include Dr Manmohan singh, Dr Kalam, E Sridharan, Dr Mashelkar, Dr Romila Thapar amongst 40 other people.

Peri says, "Careers360 has been launched with a belief that the only democratic tool for empowerment in a country like India is education. The mission of Careers360 is to enable development and growth of education in India in a systematic and transparent manner. The magazine also aims to fill the information gaps for students and parents by telling them what to do and what not to do, in an environment where conflicting claims rein through the media landscape."