Pathfinder Publishing, a publishing outfit launched by Outlook’s publisher Maheshwar Peri, has plugged the gap in the ‘careers’ segment of the Indian magazine market with the launch of Careers360. “There exists no serious player in this segment and, thus, was a spot waiting to be filled,” said Peri.
Targeting 17-35 year-old students and professionals, who want to “fast track” their careers, Careers360 has an initial print run of 90,000 copies. Being distributed through Outlook’s distribution channels, the magazine has been launched nationwide and is available at 8,000 outlets across the country.
The advertising rate for an inside page is Rs 1,40,000. “With over 35 pages of advertising in the magazine, while large educational institutions form our primary advertiser base, we are going all out to tap advertisers who will benefit from the highly targeted nature of the magazine,” said Peri.
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