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Pathfinder Publishing, a publishing outfit launched by Outlook’s publisher Maheshwar Peri, has plugged the gap in the ‘careers’ segment of the Indian magazine market with the launch of Careers360. “There exists no serious player in this segment and, thus, was a spot waiting to be filled,” said Peri.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.