Campaign India Team
Jan 10, 2014

Madison’s Platinum Media bags Lafarge Cement

The account was won following a multi-agency pitch

Madison’s Platinum Media bags Lafarge Cement

Platinum Media, a part of Madison Media Group, has won the media duties of building materials maker Lafarge India, following a multi-agency pitch. The account will be handled by Platinum Media’s Kolkata office.

Havas was the incumbent. The creative agency is Rediffusion YR.

France-headquartered Lafarge has been in the Indian market for close to 15 years and is into cement, aggregates and concrete. Globally, it is present in 64 countries, according to its corporate website.

Aniruddha Sinha, AVP, Lafarge India, said, “Madison Media has extensive understanding of the Indian media scenario and their approach and innovative media solutions will enable us to drive impactful media presence across our audience segments.”

Basabdatta Chowdhuri, CEO, Platinum Media, added, “We are delighted with this new win and are confident that we can add strategic value in making the Lafarge brand a household name across the country.”

Source:
Campaign India

Related Articles

Just Published

3 hours ago

WhatsApp privacy crisis could erode Facebook's ...

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe

4 hours ago

Parle G stresses on emotional intelligence in ...

Watch the films conceptualised by Thought Blurb

14 hours ago

Truecaller dials Thinkstr for creative

Will soon release a campaign that takes on sexual harassment