Campaign India Team
Sep 28, 2020

Madison wins Levista Coffee's PR mandate

Account won post a multi-agency pitch

Madison wins Levista Coffee's PR mandate
Madison Public Relations has bagged the national media communications mandate for Levista Coffee. 
The account was won in a multi-agency pitch.
 
S Shriram, VP, Levista Coffee, said, “In a short span, Levista has been able to garner a strong and loyal consumer base due to its quality and experience in consumption appeal to coffee enthusiasts. We aspire to bring the best quality coffee products to consumers across the instant, filter, and artisanal category. With our focus on growing nationally, this year, we decided to partner with Madison Public Relations to propel our marketing communications a notch higher. As most of our customers, especially coffee connoisseurs have a strong word of mouth connect, we believe that a positive and transparent communication approach is required to reach out to a larger audience.”
 
Madhu Chhibber, CEO Madison Public Relations, said, “We’re excited to be a part of Levista’s growth journey and look forward to partnering the brand for its communications mandate, helping their quality offerings reach every coffee aficionado.”
 
Levista Coffee was launched in 2017 to provide its consumers with 'authentic coffee brews' in an instant format. 
 

 

Source:
Campaign India

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