Campaign India Team
Mar 28, 2016

Madison Media Omega announces LeEco win

Account being handled by agency’s Bengaluru office

Image: Stuff.tv/in
Image: Stuff.tv/in
 
Madison Media Group has announced that its unit Madison Media Omega has won the mandate of LeEco. An agency statement estimated the Chinese smartphone brand’s spends to be in the region of Rs 150 crore, adding that it is being handled by its Bengaluru office.
 
The brand entered the Indian market with two smartphone models Le 1 s and Le Max, promoted by a campaign across print, digital and outdoor.
 
Meera Krishnan, director marcom, LeEco, said, “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We now are now on course to roll out more smartphone models as well as other exciting products from our ecosystem in India.” 
 
Vikram Sakhuja, group CEO, Madison Media and OOH, added, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding smartphone category. We are delighted that our first campaign delivered extraordinary response in terms of bookings and sales.”
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
KRDS India bags the social media mandate for Titan's Taneira
Premium
10 hours ago

KRDS India bags the social media mandate for ...

The mandate is to create a strong digital presence for the brand

Premium
Tribute: The only woman who probably wore a saree to work at Coca-Cola's HQ
Premium
16 hours ago

Tribute: The only woman who probably wore a saree ...

This tribute has been extracted from the facebook page of Tara Sinha's daughter, Pia Rampal

Premium
Tribute: The
Premium
16 hours ago

Tribute: The "Coca Cola" lady who would be helping ...

Imagine we women did not face any gender bias then and I believe to think it was because of Mrs Sinha

Premium
Asia business robust despite UK troubles: M&C Saatchi
Premium
16 hours ago

Asia business robust despite UK troubles: M&C Saatchi

Three of top six offices for the agency are in the region, and they continue to win new business and add headcount, according to the agency's Asia head.