Madison Media Group has announced that its unit Madison Media Omega has won the mandate of LeEco. An agency statement estimated the Chinese smartphone brand’s spends to be in the region of Rs 150 crore, adding that it is being handled by its Bengaluru office.
The brand entered the Indian market with two smartphone models Le 1 s and Le Max, promoted by a campaign across print, digital and outdoor.
Meera Krishnan, director marcom, LeEco, said, “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We now are now on course to roll out more smartphone models as well as other exciting products from our ecosystem in India.”
Vikram Sakhuja, group CEO, Madison Media and OOH, added, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding smartphone category. We are delighted that our first campaign delivered extraordinary response in terms of bookings and sales.”