Madison Media Infinity bags Polycab

Madison Media Infinity has won the media mandate for Polycab electricals. The account was won following a multi-agency pitch.

 

Nilesh Malani, president and chief marketing officer, Polycab India, said, “We are excited to partner with Madison Media Infinity as our media AOR agency and look forward to their expertise across the media spectrum which includes media strategy, planning, buying and partnership. This association will help us in our future growth and brand building.” 

 

Abhik Banerjee, COO, Madison Media Infinity, said, “In Polycab's endeavor to be the leading electrical solutions provider, we're pleased to join forces. Creating amazing work along with Team Polycab will be an incredible experience for us and we look forward to working with them on this journey of growth and success.”