The business is estimated to be worth Rs 100 crore
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According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
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The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.
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Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
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Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
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