The business is estimated to be worth Rs 100 crore
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Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.
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"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.
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SCOOP: Jeans brand spent $142 million in global media spend last year.
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
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