Mobile handset company Maxx Mobiles has appointed Madison Media as its media AoR. The account will be handled by Madison Media Sigma in Mumbai.
On the win, Vanita Keswani, COO, Madison Media Sigma, said, “We are delighted to add Maxx mobiles to our roster of clients and are looking forward to a long and mutually beneficial partnership.”
Ajjay Agarawal, managing director, Maxx Mobiles, said, "We were looking to partner India’s top agencies to help us in our mission to make Maxx Mobile one of the leading handset brands in the country. We found Madison, with rich expertise in media, to be ideal choice and are sure they will add tremendous value in our efforts.”
The brand, which entered the market in 2004, is set to launch a range of smart phones ‘especially created to meet needs of Indian users’, informed an official statement.