Campaign India Team
May 15, 2013

Madison Media bags Maxx Mobiles

The brand will be seen on TV after a gap of two years

Madison Media bags Maxx Mobiles

Mobile handset company Maxx Mobiles has appointed Madison Media as its media AoR. The account will be handled by Madison Media Sigma in Mumbai.

On the win, Vanita Keswani, COO, Madison Media Sigma, said, “We are delighted to add Maxx mobiles to our roster of clients and are looking forward to a long and mutually beneficial partnership.”

Ajjay Agarawal, managing director, Maxx Mobiles, said, "We were looking to partner India’s top agencies to help us in our mission to make Maxx Mobile one of the leading handset brands in the country. We found Madison, with rich expertise in media, to be ideal choice and are sure they will add tremendous value in our efforts.”

The brand, which entered the market in 2004, is set to launch a range of smart phones ‘especially created to meet needs of Indian users’, informed an official statement.

Campaign India

Related Articles

Just Published

1 day ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

1 day ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

2 days ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

2 days ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author