Vanita Keswani, currently COO of Madison Media Sigma, has been elevated to the position of CEO.
Shekhar Bannerjee, currently SVP, at Madison's Pinnacle unit dedicated to Mondelez, has been promoted as COO, Madison Media Infinity.
These promotions are part of Madison Next, a programme launched three months ago to get the agency future-ready on multiple fronts.
Vikram Sakhuja, group CEO, Madison Media and OOH, said, "This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent client value. Shekhar in his most recent avatar had driven Mondelez to a world class account. Both these promotions are truly deserving and I wish them the best in their new challenges."
In a career spanning 24 years Keswani has been with Madison Media for the last 18.
Bannerjee joined Madison Media as a management trainee in 2004.