Madison Media Sigma, a part of Madison Media Group has bagged the media duties of Shaadi.com following a multi-agency pitch. The account will be handled by the agency's Mumbai office.
Havas Media handled the duties prior to this.
Aditya Save, chief marketing officer, Shaadi.com, said, “We believe that great marketing work requires able agency partnerships and hence are delighted to have Madison Media Sigma as our media partners. We are looking forward to working with them to do some innovative and disruptive media work.”
Sam Balsara, chairman and managing director, Madison World, added, “I am delighted that Shaadi.com has found Madison Media to be worthy of handling their unique business. We are thrilled to be associated with Shaadi.com. Matchmaking in itself is challenging and partnering with world’s number one matchmaking service is a big responsibility. With our strong experience of clutter-breaking, engaging communication campaigns across industries, we are confident of taking the brand to greater heights.”
Shaadi.com was founded in 1996.