Campaign India Team
Sep 02, 2020

Madison Media Sigma wins Welspun's media duties

Account won post a multi-agency pitch

Mandate includes offline and online media
Mandate includes offline and online media
Madison Media Sigma has won the media mandate for Welspun. The account was won following a multi-agency pitch. 
The agency will handle the entire mandate (offline and online).  
Nemisha Ghia, CEO, Welspun Retail Business, said, “Welspun is very aggressive in its expansion plans in domestic business and we aim to be the market leader in the branded home linen market in a short span of time. To take this journey forward, we have selected Madison Media as our media partner. Madison is one of the oldest and respected names in the media business in India and we are confident that this partnership will really help our brands in their accelerated growth path.”
Vikram Sakhuja, group CEO, Madison Media and OOH, said, “The home has become an even more important place in today’s new normal. And Welspun has been adding inspiration to Bedrooms and Bathrooms all these years. We are excited about partnering Welspun to create even more magic inside Consumers’ homes.” 
Vanita Keswani, CEO, Madison Media Sigma, added, “We’re excited to be a part of Welspun’s journey, providing home textile solutions in India and across the globe. Looking forward to strengthening this partnership for years to come.”
Campaign India

Related Articles

Just Published

13 hours ago

Watch: 'Stay restless, aim higher and push forward' ...

Paul is one of the five leaders chosen by Cannes Lions to unveil its new digital masterbrand called Lions

18 hours ago

India optimistic about economic growth: Havas study

Indians also moving from brands that off functional benefits to collective benefits

19 hours ago

Blue Dart sets the motionless to motion

Watch the films conceptualised by Network Advertising

21 hours ago

Adfest 2021 cancelled due to Covid-19

Award entries open as virtual award ceremony will take place in 2021