Campaign India Team
Sep 02, 2020

Madison Media Sigma wins Welspun's media duties

Account won post a multi-agency pitch

Mandate includes offline and online media
Mandate includes offline and online media
Madison Media Sigma has won the media mandate for Welspun. The account was won following a multi-agency pitch. 
 
The agency will handle the entire mandate (offline and online).  
 
Nemisha Ghia, CEO, Welspun Retail Business, said, “Welspun is very aggressive in its expansion plans in domestic business and we aim to be the market leader in the branded home linen market in a short span of time. To take this journey forward, we have selected Madison Media as our media partner. Madison is one of the oldest and respected names in the media business in India and we are confident that this partnership will really help our brands in their accelerated growth path.”
 
Vikram Sakhuja, group CEO, Madison Media and OOH, said, “The home has become an even more important place in today’s new normal. And Welspun has been adding inspiration to Bedrooms and Bathrooms all these years. We are excited about partnering Welspun to create even more magic inside Consumers’ homes.” 
 
Vanita Keswani, CEO, Madison Media Sigma, added, “We’re excited to be a part of Welspun’s journey, providing home textile solutions in India and across the globe. Looking forward to strengthening this partnership for years to come.”
Source:
Campaign India

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