Campaign India Team
Oct 05, 2021

Madison Digital to handle Zee5's AVoD mandate

Account won post a multi-agency pitch

Madison Digital to handle Zee5's AVoD mandate
Madison Digital has won the media planning, social media, and creative development mandate for Zee5's Advertising-Based Video on Demand service. The account was won following a multi-agency pitch. 
 
Rajiv Bakshi, chief operations officer – revenue, Zee Entertainment Enterprises, said, “AVoD is a fast-growing OTT category and through its strong adtech and martech stack, Zee5 has paved the way for marketers and advertisers to engage with viewers through creative and innovative ways. As a consumer-first brand, built on the back of our profound consumer understanding, the aim has always been towards providing customised and effective campaigns across multiple cohorts and segments. We have partnered with the majority of brands across all industries, for multi-scale advertising, branded solutions and influencer-based marketing campaigns. We look forward to a successful partnership with Madison to further communicate our success story, distinct product offerings and fuel our growth in India.”
 
Vishal Chinchankar, CEO, Madison Digital and Madison Media Ultra, added, “Zee5 has seen a tremendous amount of growth over the last few years. The brand has been coming up with impressive originals suited for the Indian market. We are extremely happy to partner with Zee5 in growing the AVoD business for the platform.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.