The International Advertising Association (IAA) India Chapter has announced the winners for its campaign to build awareness about diabetic retinopathy in India.
Madison BMB's Rohan Joseph (creative director- copy) and Vallabh Yeolekar (creative director - art) have won the competition. The duo's campaign along with the All India Opthalmology Association (AIOS) will be launched at the IAA World Congress in Kochi next week.
Punit Goenka, president, IAA India Chapter, said, "I am glad the elite jury consisting of Bobby Pawar, Raj Nair and Carlton D'Silva reached a consensus on the winning entry. We will now help produce it, fly the winning team to Kochi for the IAA World Congress and launch it there."
Dr. S. Natarajan, president, AIOS, added, “I am very happy that the communications industry is working to build awareness of how a simple test for diabetes can help prevent diabetic retinopathy and even possible blindness.”