Madison has bagged the media duties of Landmark Insurance and its online portal Policyboss.com following a multi-agency pitch. The account will be handled by Madison Media Sigma in Mumbai.
Landmark Insurance was launched in 2003 and is now expanding with an online portal policyboss.com.
Susheel Tejuja, managing director, Policy Boss /Landmark Insurance, said, "Madison has helped establish world class brands in India and we are happy to associate and avail their experience in building our brand."
Vikram Sakhuja, group CEO, Madison Media and OOH, added, "We are delighted with this new win and are looking forward to working and building Landmark Insurance’s online brand in the highly competitive online insurance space."