Madison Media has bagged the media mandate of Birla Corporation's MP Birla Cement.
The account was won following a multi-agency pitch.
Madison's Platinum Media's Kolkata office (a unit of Madison World) will handle the ATL responsibilities for the brand.
Suvadip Ghosh Mazumdar, vice president, marketing, MP Birla Cement, said, “We have travelled a distance in the last few years with launching and establishing brand MP Birla Cement. However this is a continuous process with a new set of challenges every year. We welcome Madison to partner us in our next leg of growth.”
Vikram Sakhuja, group CEO, Madison Media and OOH, added, “We’re proud to be associated with one of the country’s largest cement manufacturers for their media requirements. We look forward to a great partnership.”
Vandana Ramkrishna, vice president, Madison Media Ace and Platinum, added, “Our integrated media strategy encompassing a rationalized mix of TV/Print/Activation/OOH that is needed to elevate the heritage brand was well-received by all at MP Birla Cement. We are extremely excited and proud to welcome MP Birla Cement into Madison World and look forward to cementing a perfect partnership with them in the years to come.”