m/SIX has won the integrated media duties for Noise, a personal wearable technology brand. The account was won following a multi-agency pitch and will be handled froom m/SIX’s Gurugram.
The mandate includes TV, print, radio and digital branding.
Utsav Malhotra, chief operating officer, Noise said, “We’re pleased to onboard an expert agency like m/SIX to reach our brand goals. Noise is at the crossroads of growth, especially now when young Indians are actively choosing a connected lifestyle. m/SIX brings together a combination of insights, experience and acumen, which should help us further our mission. We look forward to working with the dynamic team at m/SIX who shall be our key partners in driving value for Noise.”
Saket Sinha, senior vice president and head, m/SIX India, said, “We are thrilled to welcome India’s favorite personal wearables brand Noise into our clientele. With smart consumer wearables influencing the country’s youth today, we see a huge opportunity combining m/SIX’s expertise, with our specialised outcome-based offerings, and Noise’s exceptional technology, to take the brand to newer uncharted territories. Noise is a brand that has already established itself when it comes to latest technology and we at m/SIX are focused on driving its stylish, tech-enabled durables, which will help derive remarkable results.”