mSix&Partners bags VKC Nuts' media mandate

mSix&Partners has bagged the integrated media and social duties for VKC Nuts following a multi-agency pitch.

 

VKC Nuts is a seller, processor, packer, wholesaler, distributor, exporter and importer of nuts and dried fruits. It also operates under the brand name ‘Nutraj’ and is also launching Nutraj Bactopure, a pasteurised range of dried fruits.

 

The agency's Gurugram office will handle the account.

 

Gunjan Jain, managing director, VKC Nuts, said, "Equipped with the in-house expertise of data, analytics and audience insight, mSix&Partners will further strengthen VKC nuts’ offerings and bolster its position as the category leader."

 

Subhamay Mukhopadhyay, managing partner, mSix&Partners India, said, “It is a pleasure to have VKC Nuts as a client. The dry fruits industry is seeing an upward trajectory with multiple innovations taking place. Our teams will work on integrated media duties for VKC by driving a combination of our expertise and our specialised outcome-based offerings to further enhance the brand and the experience it provides its customers. VKC nuts is focused on some major brand expansion plans, and we will help the brand grow with our start to end brand solutions.”