m/SIX bags Parag Milk Foods’ digital media mandate

GroupM’s outcome-based agency, m/SIX, has bagged the digital media mandate for Parag Milk Foods, a dairy FMCG company with sub-brands such as Gowardhan, Go Cheese, Pride of Cows and Avvatar under its umbrella.

The agency will look after the brand’s through-the funnel digital strategy, aiming for an efficient digital brand experience. m/SIX’s Mumbai office will handle the business. There was no multi-agency pitch.

Akshali Shah, senior vice president - strategy, sales and marketing, Parag Milk Foods, said, “The Indian dairy industry is growing consistently and is transforming at a great pace. Keeping in mind evolving consumer preferences, Parag Milk Foods is not only keeping up with this acceleration but emerging as a pioneer through its various product offerings. In the new normal, every brand needs to adopt a different approach to brand building and innovation, which is why we see m/SIX as a strategic partner that understands our brand and our vision to further meet our marketing goals. We are confident that the m/SIX team will continue to drive our brand to newer heights.”

Saket Sinha, senior vice president and head of m/SIX India, said, “We are delighted to partner with Parag Milk Foods. This win showcases m/SIX’s digital expertise and the client’s belief in us. With our proficiency and our DNA “Xcellerator”, our teams will further drive the brand’s success. The dairy FMCG space has seen phenomenal growth and evolution and with our business growth and consumer-centric approach, we will ensure to deliver successful brand and business results for Parag Milk Foods. We look forward to partnering with the brand in this exciting journey.”