Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 13, 2010
L&T Mutual Funds' new TVC on air
The festival of Janmashtami is the focus of a new TVC created by Mudra for L&T Mutual Funds. In the commercial, a dahi handi, suspended at a height, is broken by forming a human pyramid. According to an agency release, the ad is supposed to be a metaphor for the "uncertainty and perils in the path of wealth creation, the importance of solid expertise and the need for a strong foundation in building wealth sustainably".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
Oct 13, 2025
Knocking down new doors to creativity
Advertising
Sep 26, 2023
24 hours with... Arijit Ray
Advertising
May 10, 2011
Mudra West bags BBC Top Gear account
Just Published
Advertising
16 minutes ago
The 2025 Wrap: The biggest brand blunders and ...
Standout moments from a year when the internet’s patience wore thin, and its pitchforks stayed sharp
Advertising
2 days ago
Spikes Asia unveils 2026 jury lineup
11 Indians are on the list, including 2 jury presidents
Media
2 days ago
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
NutriChoice taps Aamir Khan to sell the power of ...
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
