Lowe scoops Nirula's India's creative business

Lowe Lintas has won the creative duties for Nirula's India Limited after a multi agency pitch. Lowe Lintas will manage  Nirula India’s brand communication such as strategic planning, brand launches, etc. The account will be headed by Naveen Gaur, executive director, Lowe Lintas.

Talking about the win, Naveen Gaur of Lowe Lintas says, “We are really excited to partner with Nirula’s India. Our philosophy of high value ideas has merited us the challenge to recreate a new brand image for Nirulas. It is an exciting category & it’s a massive opportunity for the brand. We are all charged up to make the most of it.”

Vinayak Shourie, vice president-marketing, Nirula's India Limited said,  “We are confident that through our association with Lowe Lintas and their expertise we will be able to not only strengthen the Nirula brand image but create a distinctive identity for the brand. This is a very important phase in the brands evolution and we intent to bring about a number of significant changes over the coming months. With the Lintas strength behind us we are sure that this phase is going to turn the brand into an even stronger entity.”