Lowe Lintas to handle title sponsor Vivo’s 2016 IPL campaign
Chinese smart phone maker has title rights to the league for two years
Feb 23, 2016 11:01:00 AM | Article | Campaign India Team
Lowe Lintas has announced that its Delhi office has bagged the mandate for Chinese smart phone maker Vivo Mobile India’s campaign during the upcoming Indian Premier League (IPL) season (2016).
Vivo holds the title rights for the 2016 and 2017 editions of the tournament.
Alex Feng, CEO, Vivo Mobile India, said, “Lowe brings two important things to the table: their vast experience in mobile category and their strong credentials in building powerful brands. We are confident that this partnership on IPL will be fulfilling. We met a few agencies, and the Lowe Lintas Delhi team, led by Rajiv Chatterjee, stood out. We have high expectations with the IPL association and are confident that we’ve found the right agency partner.”
Naveen Gaur, president, Lowe Lintas Delhi, said, “We are very excited to work with Vivo. They have declared their ambition in India by taking up the IPL title sponsorship. With our prior experience in handling mobile players, we are confident that we will be able to create cut-through work to firmly entrench this brand in an incredibly competitive landscape of mobile handsets.”
Vivo, which forayed into India last year, is planning to launch several smart phone models around the 45-day tournament, informed an agency statement.