Campaign India Team
Feb 23, 2016

Lowe Lintas to handle title sponsor Vivo’s 2016 IPL campaign

Chinese smart phone maker has title rights to the league for two years

Lowe Lintas to handle title sponsor Vivo’s 2016 IPL campaign
Lowe Lintas has announced that its Delhi office has bagged the mandate for Chinese smart phone maker Vivo Mobile India’s campaign during the upcoming Indian Premier League (IPL) season (2016).
 
Vivo holds the title rights for the 2016 and 2017 editions of the tournament.
 
Alex Feng, CEO, Vivo Mobile India, said, “Lowe brings two important things to the table: their vast experience in mobile category and their strong credentials in building powerful brands. We are confident that this partnership on IPL will be fulfilling. We met a few agencies, and the Lowe Lintas Delhi team, led by Rajiv Chatterjee, stood out. We have high expectations with the IPL association and are confident that we’ve found the right agency partner.”
 
Naveen Gaur, president, Lowe Lintas Delhi, said, “We are very excited to work with Vivo. They have declared their ambition in India by taking up the IPL title sponsorship. With our prior experience in handling mobile players, we are confident that we will be able to create cut-through work to firmly entrench this brand in an incredibly competitive landscape of mobile handsets.”
 
Vivo, which forayed into India last year, is planning to launch several smart phone models around the 45-day tournament, informed an agency statement.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu India to handle Kokuyo Camlin's creative
Premium
2 days ago

Dentsu India to handle Kokuyo Camlin's creative

Account won post a multi-agency pitch

Premium
Try to resist these toothpaste love stories from the Philippines
Premium
2 days ago

Try to resist these toothpaste love stories from ...

THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.

Premium
Deepika Padukone and Ranbir Kapoor return with their banter for Asian Paints
Premium
2 days ago

Deepika Padukone and Ranbir Kapoor return with ...

Watch the film conceptualised by Contract Advertising here

Premium
Star World reunites girl with her family
Premium
2 days ago

Star World reunites girl with her family

Watch the promo for MasterChef Australia here