Hershey India has awarded its creative duties to Lowe Lintas post a multi-agency pitch. The agency's Mumbai office bagged the mandate and the scope includes a multimedia campaign to launch Hershey's Kisses in India.
Sarosh Shetty, marketing director, Hershey India, said, "The distinctive and engaging new communication campaign brings alive the unique proposition of Hershey's Kisses. It celebrates the distinct shape of a delicious Hershey’s Kisses chocolate, each of which is specially wrapped to make your loved ones feel special. Sharing Hershey’s Kisses is a great way to express one’s affection for your loved ones. We are sure these delightful chocolate treats will spread happiness and smiles across millions of Indian homes. We are excited to bring Lowe Lintas on board as our creative agency for the Hershey’s brand. The Hershey’s brand in India had leading positions across multiple categories, and is known for being an international, indulgent, high-quality chocolate brand. We look forward to a successful association with Lowe to bring alive the communication strategy on this key strategic brand."
Virat Tandon, group CEO, MullenLowe Lintas Group, said, “We are truly delighted to partner a prestigious global brand like Hershey’s. We look forward to working together with the brand team in making Hershey’s a household name in India. To this effect, Lowe Lintas developed an overall strategy and a creative idea that will help build affinity and preference for the brand Hershey’s as well unlock opportunity for every product in their portfolio.”
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