Campaign India Team
Feb 23, 2021

Lowe Lintas to handle creative duties for Waah Jobs

The account will be handled by Lowe Lintas' Delhi office

Lowe Lintas to handle creative duties for Waah Jobs

Classifieds platform Olx Group has assigned Lowe Lintas with creative duties for its brand Waah Jobs (formerly Aasaanjobs).

Lowe Lintas has developed a new identity to re-brand the job board and will work towards defining the brand's positioning and delivering integrated campaigns. It is also tasked to better align Waah Jobs' proposition of providing candidates with trusted jobs. 

Waah Jobs aims to make hiring easy for candidates, employers, as well as recruitment consultants and aggregate opportunities in government firms.

Olive Sen, head of products and marketing, Waah Jobs and OLX People, said, “In Lowe Lintas, we believe we have found the right partner who understands the ecosystem of our business, having worked with them previously. We’re very excited about the future of this partnership together. We’re confident that their expertise will help us strengthen our brand with the right approach. As the recruitment market accelerates, it presents an opportunity for the brand to become synonymous with tech-enabled recruitment. The recruitment sector is seeing a revival led by industries such as technology, startups, healthcare, logistics and other in-demand sectors and will continue to accelerate as the confidence to open businesses continues to grow this year. This new brand and evolving positioning illustrate our ambition on the market to grow the number of jobseekers by 10x in the next 5 years on Waah Jobs.”

Naveen Gaur, deputy CEO, Lowe Lintas, said, "We are delighted to be partnering with the OLX Group again and look forward to building Waah Jobs as one of the most coveted job boards in India. Our work over the last decade has spawned many new-age enterprises, and this is a unique opportunity to be a part of the next wave of tech-enabled category. There is a huge potential in the grey and blue-collar job recruitment market, and we are excited to work with the dynamic team at Waah Jobs."

The new integrated campaign from Waah Jobs is in the works and will be rolled out post the re-branding. 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.