Classifieds platform Olx Group has assigned Lowe Lintas with creative duties for its brand Waah Jobs (formerly Aasaanjobs).
Lowe Lintas has developed a new identity to re-brand the job board and will work towards defining the brand's positioning and delivering integrated campaigns. It is also tasked to better align Waah Jobs' proposition of providing candidates with trusted jobs.
Waah Jobs aims to make hiring easy for candidates, employers, as well as recruitment consultants and aggregate opportunities in government firms.
Olive Sen, head of products and marketing, Waah Jobs and OLX People, said, “In Lowe Lintas, we believe we have found the right partner who understands the ecosystem of our business, having worked with them previously. We’re very excited about the future of this partnership together. We’re confident that their expertise will help us strengthen our brand with the right approach. As the recruitment market accelerates, it presents an opportunity for the brand to become synonymous with tech-enabled recruitment. The recruitment sector is seeing a revival led by industries such as technology, startups, healthcare, logistics and other in-demand sectors and will continue to accelerate as the confidence to open businesses continues to grow this year. This new brand and evolving positioning illustrate our ambition on the market to grow the number of jobseekers by 10x in the next 5 years on Waah Jobs.”
Naveen Gaur, deputy CEO, Lowe Lintas, said, "We are delighted to be partnering with the OLX Group again and look forward to building Waah Jobs as one of the most coveted job boards in India. Our work over the last decade has spawned many new-age enterprises, and this is a unique opportunity to be a part of the next wave of tech-enabled category. There is a huge potential in the grey and blue-collar job recruitment market, and we are excited to work with the dynamic team at Waah Jobs."
The new integrated campaign from Waah Jobs is in the works and will be rolled out post the re-branding.