Lowe Lintas is entering the content production space with the launch of its new unit Lintas Productions.
Lintas Productions will offer feature film and television productions, content creation and talent management. Tarun Chauhan (pictured), executive director of Lowe Lintas, will be heading the unit while Krishna Kotian will be the business head.
Lintas Productions will operate in the verticals of talent management, film production and content management. It has in place a business alliance with UK based production house Twin Continental Films and aims to nurture talent internally by providing opportunities to budding script writers working at Lowe Lintas.
Krishna Kotian, business head, Lintas Productions says, "The objective of Lintas Productions is essentially to create entertaining and memorable content for the audiovisual medium and bring enduring characters and treasured moments to our screens. Over the years Lowe Lintas has introduced faces through brands like Liril, Surf which have become memorable part of television history and we hope to continue doing so with Lintas Productions."
The unit has already signed up a collection of prominent international and domestic talent including UK based super model Masha, the former face of brands including Pepsi, Coke, Panasonic Viera TV, Ferrari and Ford. It has also secured the services of Revanta Sarabhai the son of dancer Malika Sarabhai.