MullenLowe Lintas Group has announced a new creative leadership at Lowe Lintas following the departure of Arun Iyer.
Prateek Bhardwaj has joined the agency as chief creative officer from McCann Worldgroup India where he was national creative director. Sagar Kapoor has also been given the chief creative officer role. He was executive director for Lowe's Mumbai office prior.
Kapoor will oversee a part of the Mumbai office of Lowe Lintas, and all its offices in the South. Bhardwaj's mandate will also include a part of the Mumbai office and the agency’s offices in the North. The duo will be based in Mumbai and report to Amer Jaleel, chairman and CCO, MullenLowe Lintas Group.
According to a statement from the agency, Jaleel has 'hand-picked the creative duo' in consultation with Arun Iyer.
Jaleel said, “The task of choosing and appointing the creative leadership of Lowe Lintas is an incredibly enviable and unenviable position to be in! Taking over from the likes of Balki and Arun Iyer for one. And taking charge of the legacy and for the future of Lowe Lintas during these challenging and exciting times, too. But we have found the two most gifted and ideal individuals possible, what a great relief and what a sense of pride at this announcement!”
Kapoor has spent over 15 years with Lowe Lintas.
He said, “Being brought-up in Lowe Lintas, this elevation is both encouraging and challenging. Encouraging because I have worked with some fantastic leaders here, joining their league is quite humbling. Challenging of course with the dynamics of the industry evolving all the time! I hope to keep the tradition of Lowe Lintas going, of keeping our brands ahead of the curve.”
Bhardwaj has been in the business for close to 20 years. Prior to joining McCann he had founded Eleven Brandworks.
He said, “Decade after decade, Lowe Lintas has maintained a culture of excellence. I have always been a big fan of the work created here, and also the people behind it. To be entrusted with carrying this torch forward is both a privilege and a challenge. I look forward to working with this extraordinary team, and to contribute to the legacy of this great institution.”
Jaleel added, “We’ve seen the two CCO model work well in the past for the agency. The new generation of leaders taking over is the start of Lowe Lintas evolving its creative product, while being true to the Lintas soul.”
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