Urban Ladder, the online furniture store, has appointed Lowe Lintas Bangalore to handle its creative mandate in India. The account was won following a multi-agency pitch.
Rajiv Srivatsa, COO and co-founder, Urban Ladder, said, "Over the past two years, we've put in a lot of effort into designing perfect pieces of furniture for many homes across India. We are excited to creatively communicate our design philosophy and vision of making millions of Indian homes beautiful to a larger audience with Lowe Lintas."
GV Krishnan, executive director, Lowe Lintas Bangalore, commented, “The Indian home and furnishing market is pegged at about $20 billion (Rs 1.2 lakh crore), of which the furniture segment accounts for about half. About 90 per cent of the market is unorganised, and is an attractive opportunity for us to build the category and brand Urban Ladder. We are delighted to partner with Urban Ladder in their ambition to be the leader and both brand and business teams have unanimously endorsed our idea and point of view for us to begin our journey."
Also read: Manu Prasad exits GroupM, joins Urban Ladder