Campaign India Team
Jan 20, 2015

Lowe Lintas Bangalore gets creative mandate for Urban Ladder

Account won following multi-agency pitch

Lowe Lintas Bangalore gets creative mandate for Urban Ladder

Urban Ladder, the online furniture store, has appointed Lowe Lintas Bangalore to handle its creative mandate in India. The account was won following a multi-agency pitch.

Rajiv Srivatsa, COO and co-founder, Urban Ladder, said, "Over the past two years, we've put in a lot of effort into designing perfect pieces of furniture for many homes across India. We are excited to creatively communicate our design philosophy and vision of making millions of Indian homes beautiful to a larger audience with Lowe Lintas." 

GV Krishnan, executive director, Lowe Lintas Bangalore, commented, “The Indian home and furnishing market is pegged at about $20 billion (Rs 1.2 lakh crore), of which the furniture segment accounts for about half. About 90 per cent of the market is unorganised, and is an attractive opportunity for us to build the category and brand Urban Ladder. We are delighted to partner with Urban Ladder in their ambition to be the leader and both brand and business teams have unanimously endorsed our idea and point of view for us to begin our journey."

Also read: Manu Prasad exits GroupM, joins Urban Ladder

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

2 hours ago

Why Cannes Lions is taking sport seriously

Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.

2 hours ago

Mira Kapoor seeks to spark honest conversations for ...

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.

8 hours ago

Grey global COO and international president Nirvik ...

Sarah Trombetta, currently WPP's AMEA chief client officer for P&G has been appointed APAC CEO, which includes oversight of India.