Campaign India Team
Jul 24, 2019

Lowe Lintas bags Toppr's creative mandate

Account won post a multi-agency pitch

Lowe Lintas bags Toppr's creative mandate
Toppr, an online learning platform, has announced the appointment of Lowe Lintas as its creative agency. 
 
The account was won post a multi-agency pitch and will be handled by its Mumbai office. Lowe has worked with Toppr previously on a project basis. 
 
Zishaan Hayath, co-founder and CEO, Toppr, said, "Lowe Lintas understood our requirements the best. Their proposed brand strategy was very sharp, and their approach captured the very emotion that our product stands for. Our discussions with them gave us a glimpse into the amount of time and research that had gone into their ideas. As we had worked with them on our previous campaign and their new ideas precisely position Toppr uniquely, we decided to partner with Lowe Lintas in building brand Toppr."
 
Satish Ramanathan, executive director, Lowe Lintas, said, "India, with its largest school-age population in the world, offers huge potential for ed-tech brands. And Toppr, with its high-quality content and highly relevant features like 24x7 'doubts helpline' and 'adaptive practice', is strongly placed to take a large share of the pie. We are extremely excited to partner them in making Toppr the favourite learning app for kids and their parents."
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
18 hours ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
18 hours ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
19 hours ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
19 hours ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here