Toppr, an online learning platform, has announced the appointment of Lowe Lintas as its creative agency.
The account was won post a multi-agency pitch and will be handled by its Mumbai office. Lowe has worked with Toppr previously on a project basis.
Zishaan Hayath, co-founder and CEO, Toppr, said, "Lowe Lintas understood our requirements the best. Their proposed brand strategy was very sharp, and their approach captured the very emotion that our product stands for. Our discussions with them gave us a glimpse into the amount of time and research that had gone into their ideas. As we had worked with them on our previous campaign and their new ideas precisely position Toppr uniquely, we decided to partner with Lowe Lintas in building brand Toppr."
Satish Ramanathan, executive director, Lowe Lintas, said, "India, with its largest school-age population in the world, offers huge potential for ed-tech brands. And Toppr, with its high-quality content and highly relevant features like 24x7 'doubts helpline' and 'adaptive practice', is strongly placed to take a large share of the pie. We are extremely excited to partner them in making Toppr the favourite learning app for kids and their parents."