Lowe Lintas bags the creative mandate for two brands of 3M India. The Scotch-Brite & Scotchgard brands will be managed from the agency's Bangalore office.
The incumbent agency for 3M India was Grey Worldwide, Bangalore.
According to an agency statement, the account win came post a closely contested multi-agency pitch.
3M India’s scrubbing brand Scotch-Brite launched in India in 1990 is one of the leaders in the category. Scotchgard, is one of the most well-known and trusted brands in stain removal and fabric protection and has a strong presence is more than 60 countries.
Sanjit Satapathy, Country Business Leader, Consumer Business Group, 3M India Ltd. said, “The home cleaning tools category is growing at a rapid pace with increasing consumer awareness and acceptance for specialised tools. The consumer needs in this category continue to evolve thanks to the diverse geographic and demographic spread of our target consumers. India is a key growth market and we have definite plans to drive accelerated growth in the coming years.”
Hari Krishnan, president, Lowe Lintas (South), said, "The home cleaning tools category poses an exciting opportunity to create category defining communication and we look forward to making an impact with our brand of ‘Populist Creativity’."