Campaign India Team
Sep 25, 2017

Lowe Lintas bags the creative mandate for Scotch-Brite and Scotchgard

The account moves from Grey Worldwide, Bangalore.

Lowe Lintas bags the creative mandate for Scotch-Brite and Scotchgard
Lowe Lintas bags the creative mandate for two brands of 3M India. The Scotch-Brite & Scotchgard brands will be managed from the agency's Bangalore office.
 
The incumbent agency for 3M India was Grey Worldwide, Bangalore. 
 
According to an agency statement, the account win came post a closely contested multi-agency pitch. 
 
3M India’s scrubbing brand Scotch-Brite launched in India in 1990 is one of the leaders in the category. Scotchgard, is one of the most well-known and trusted brands in stain removal and fabric protection and has a strong presence is more than 60 countries.
 
Sanjit Satapathy, Country Business Leader, Consumer Business Group, 3M India Ltd. said, “The home cleaning tools category is growing at a rapid pace with increasing consumer awareness and acceptance for specialised tools. The consumer needs in this category continue to evolve thanks to the diverse geographic and demographic spread of our target consumers. India is a key growth market and we have definite plans to drive accelerated growth in the coming years.”
 
Hari Krishnan, president, Lowe Lintas (South), said, "The home cleaning tools category poses an exciting opportunity to create category defining communication and we look forward to making an impact with our brand of ‘Populist Creativity’."
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Taapsee Pannu lands a crispy news anchor job with Kurkure
Premium
15 hours ago

Taapsee Pannu lands a crispy news anchor job with ...

Watch the film conceptualised by Wunderman Thompson here

Premium
Torie Henderson to depart OMG
Premium
15 hours ago

Torie Henderson to depart OMG

Market-level CEOs will lead their territories as the CEO of SEA and India.

Premium
Manav Sethi joins Eros International as group CMO
Premium
Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna Mehra and Rathi Gangappa on jury
Premium
18 hours ago

Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna ...

Festival to be held between 10-13 March