Lowe Lintas bags Onmo's global creative mandate
Agency's Bengaluru office will handle the account
Oct 05, 2021 06:06:00 AM | Article | Campaign India Team Share -
OnMobile Global has appointed Lowe Lintas as the creative agency for Onmo - its mobile cloud-gaming platform.
Onmo brings together eSports, social features and AI-powered analytics. The agency's mandate includes creating the positioning, guidelines and assets, designing the creative strategy and conceiving integrated marketing and advertising campaigns for the brand.
The agency's Bengaluru office will handle the account.
Pallavi Nayak, director marketing and communications, OnMobile Global, and global head of marketing, Onmo, said, "As we embarked on the journey to launch Onmo, our D2C mobile cloud-gaming platform, we were looking to partner with a global, forward-thinking, and consumer-first agency who identified with our passion and understood our vision. Lowe Lintas stood true for that and more, and we’re absolutely delighted to partner with them! Looking forward to doing some groundbreaking work together."
Sonali Khanna, executive director and branch head - South, Lowe Lintas, said, "The gaming industry has seen a steady growth since the mid-80s, but the rise of internet and mobile in the 21st century has really pushed it into top gear. Companies like Onmo, that offer totally fresh and immersive gaming experiences, are going to be at the vanguard of this incredible growth story. At Lowe Lintas, we believe bleeding-edge products deserve future-focused strategies, combined with consumer-centric storytelling. To put it in gaming terms, we've got itchy trigger fingers as we team up with Onmo to storm the leaderboards!"