Lowe Lintas bags Flipkart's creative mandate

Lowe Lintas' Bengaluru office has bagged the creative duties of Indian e-commerce major Flipkart. The account was won following a multi-agency pitch.

In a statement announcing the win, Joseph George, CEO - Lowe Lintas + Partners, said, “We are privileged to be chosen as Flipkart’s partner in this epic journey going forward. The e-commerce game of today is akin to cola wars of yesteryears. The challenges, the excitement and the sheer opportunities that lay ahead of us in this category are both daunting and mouthwatering!”

Shoumyan Biswas, senior director (marketing), Flipkart, added, “Our business landscape is rapidly expanding and our growth rates have been exponential - in this environment we need our brand to also evolve at the same pace. We felt the need to have a more strategic approach to be able to address a wider variety of consumers and markets. With this is mind, we felt that we needed more than one brand partner to be able to deliver on this challenge with even greater commitment and rigour. We went through a rigorous selection process for multi-agency pitch and are thrilled to announce that Lowe Lintas + Partners with their  strong planning rigour completing their creative abilities as shown across the brands they’ve built in the past, have emerged as the front runner.”

GV Krishnan, executive director, Lowe Lintas Bengaluru, said, “We’re excited to have won this hard-fought mandate which lasted over eight weeks. I am personally delighted to be partnering with Flipkart to chart out their next journey. We would like to be the agency that creates effective communication for the brand which can break the clutter in this high-decibel category.”