Famous Innovations, Tribes, VML win Grand Prix on final day of Abby Awards 2025

Famous Innovations won two Grand Prix awards for ‘The Anatomy of Suffering’ campaign for Henlo Pet Nutrition on the final day of Abby Awards 2025, powered by One Show. The evening honoured standout campaigns and agencies that pushed the boundaries of advertising. The final tally of Famous Innovations stood at two golds, three silvers, and three bronzes.

VML India was awarded a Grand Prix for the ‘Are Those Neeman’s Shoes Phone Hack’ campaign for Neeman’s, whereas Tribes Communication Pvt Ltd received a Grand Prix for the ‘Nerolac Dukaan It Yourself (DIY your shop)’ campaign for Kansai Nerolac Paints Limited. VML India’s tally was nine bronzes, two golds, and four silvers. Tribes Communication Pvt Ltd bagged one gold and one silver.

The Abby Awards 2025 celebrated campaigns from a total of 148 unique brands, representing a wide spectrum of industries and sectors. For example, the list includes Pepsi, Snickers, Maggi, Mahindra, Finolex, Uber India, Flipkart, Myntra, Google Android, and Durex India, among others.

This diverse mix with 23 creative categories underscores the breadth of creative excellence across various industries in the Indian advertising landscape. The Abby Awards also recognised the top-performing agencies across various categories:

Enormous took home the award for the Creative Agency of the Year. The final tally stood at six golds, 17 silvers, and 24 bronzes. Moreover, Leo India was the Brand Activation & Promotions Specialist Agency of the Year, while FCB India was the ‘Branded Content & Entertainment Specialist Agency of the Year’. Leo India was also the Health Specialist Agency of the Year, and Good Morning Films ended up as the Video Craft Specialist of the Year.

Famous Innovations won two Grand Prix awards, two golds, three silvers, and three bronzes at Abby Awards 2025.

The Abby Awards, now in its 56^th edition, celebrate agencies and campaigns that demonstrate exceptional creativity, strategic thinking, and impactful storytelling across the Indian advertising industry. The jury comprised 401 members tasked with adjudicating work by a total of 164 participants.