Online travel company, Cleartrip, has appointed Lowe Lintas as its creative agency.
The agency will be responsible for reinvigorating the brand and crafting its communication strategies to navigate the brand in the industry's landscape. It will also oversee the portal's brand-building.
The account win didn't involve a multi-agency pitch and will be handled by the agency's Bengaluru office.
Prahlad Krishnamurthi, chief business officer, Cleartrip, said, “We are happy to onboard Lowe Lintas as our creative partner. Our approach will be to not only build an innovative portfolio, but one that is represented by a brand persona that is memorable and impactful. We will be closely working with the Lowe Lintas team and expect that their strategic, innovative, and forward-looking approach will contribute immensely to further building the Cleartrip brand and propelling our growth. We look forward to a rewarding and long-standing partnership.”
Sonali Khanna, executive director and branch head - South, Lowe Lintas, said, "The last year and a half has really taught us the true meaning of a 'VUCA' world. In order for impacted industries, like travel and tourism, to get back on track, we need to devise transformational strategies. Lowe Lintas is no stranger to bold new ideas, and we’re delighted to partner with Cleartrip to meet this challenge head-on."
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