Lotus Derma Botanics launches debut campaign for its Blemish Free Face Wash

Lotus Derma Botanics has unveiled its debut product campaign, centred on the Lotus Derma Botanics Blemish Free Face Wash. The dermaceutical brand, positioned around advanced skin health solutions, has rolled out an integrated advertising initiative across television, OTT platforms, social media and digital channels.

The campaign follows a consumer study in which the brand observed that individuals relying solely on strong clinical actives often experience redness, irritation and flakiness. This insight led to the development of a dermatologist-formulated range designed for sensitive skin. The Blemish Free Face Wash, the flagship product of this range, aims to reduce dark spots, acne marks and pigmentation while supporting a brighter, more even-toned complexion. The formulation maintains a pH level of 5.5 to help balance the skin’s natural environment. According to the study, 90% of users reported visible reduction in acne marks and dark spots within four weeks of use. The brand positions the new range as a blend of clinical efficacy and botanical care.

The TVC features a young college student dealing with acne marks, emphasising mindful skincare habits. With an urban visual approach, the narrative draws parallels between making informed choices about diet and being conscious of skincare ingredients. It underscores that meaningful improvement comes from balanced formulations rather than dependence on harsh actives. The film concludes by presenting the broader Lotus Derma Botanics range.

Nitin Passi, chairman and managing director of Lotus Herbals, said the Blemish Free Face Wash is one of the best-selling products within the DermaBotanics range, developed with dermatologists and backed by more than three decades of in-house research and manufacturing expertise. He added that the brand aims to reach consumers seeking safe and effective solutions for acne-related concerns through a mix of TV, digital and retail outreach.

The campaign will be broadcast nationally and regionally, including a co-powered sponsorship on Zee Bangla’s Sa Re Ga Ma Pa. It will also run on JioStar CTV, Amazon MX Player, and the brand’s social platforms, supported by in-store branding and POP activations across retail formats.