Short-format video-sharing social networking platform, Lomotif, has brought in Tarun Katial, founder, Serendipity Media Technology (former CEO of Zee5), and Ken Cheung, former founding head of Asia Pacific, Facebook and Instagram Partnerships, as senior advisors. The duo will advise the company’s senior team on growth and expansion internationally with a focus on enhancing user-centricity, growth and worldwide adoption.
Paul Yang, founder and chief executive, Lomotif, said, “We are delighted to have two such industry leaders and thinkers on board with us. Their depth of experience and domain expertise will play a pivotal role in setting a new benchmark for the industry and at the same time strengthen Lomotif’s growth and expansion across territories. Their valuable perspective will help us in attaining our long-term goals.”
Katial has over two decades of leadership experience in the Indian media industry, having worked held leadership positions in organisations such as Star, Sony Pictures, and Big FM, among others.
He said, “I am glad to be helping Paul and the Lomotif team at a time when the world is rapidly scaling in video-first expressions. The short format social video platforms have witnessed enormous popularity in the last few years, and I am looking forward to helping the platform become a true community video platform in the largest internet communities like India, Brazil, Russia, etc.”
Cheung, too, has over 20 years of experience in several entrepreneurial and leadership roles across tech, media and entertainment. Apart from Facebook, he has also worked at Tencent, BBC Studios, and Warner Music Group.
Cheung said, “Backed by ZASH, Lomotif is well-positioned to become one of the largest and the most influential short video platforms in the world. It engages community, unlocks economic opportunity and inspires creativity of people from all walks of life. Having pioneered the work in digital music, mobile video and the creator economy in my career, I’m honoured to be partnering with Paul and the Lomotif team on this exciting journey.”