Campaign India Team
Dec 08, 2020

Logicserve Digital adds specialist e-commerce offering

The unit is called eMarket and will be headed by Anshuman Misra and Pooja Dhamdhere

Logicserve Digital adds specialist e-commerce offering
Logicserve Digital has announced the launch of a specialist e-commerce offering for clients.
 
Called eMarket, the offering aims to meet retail brands' e-commerce objectives and help them strengthen, optimise, and scale up their business online. 
 
The agency's proprietary tool will enable cataloguing automation, content optimisation, competitive pricing, and sales prediction. 
 
The unit is headed by Anshuman Misra, who is part of Logicserve Digital’s leadership team, and will be steered by Pooja Dhamdhere, AVP. They will lead a team of over 25 certified experts with commerce, media, creative and content capabilities. 
 
Prasad Shejale, founder and CEO, Logicserve Digital, said, “The share of ‘online’ in the consumer journey has been increasing, and during Covid-19, the trend has further accelerated. Brands need to quickly adapt to these evolving consumer journeys as well as expectations and deliver a seamless and omnichannel experience. This is where eMarket will play a key role and help brands navigate the changing consumer habits and behaviours. We are very excited to flag off this interesting new journey and look forward to helping more and more brands accelerate and scale up their business.”
 
Misra added, “eMarket is the need of the hour for brands to flourish in a digital-first world. We spoke to multiple industry experts, media platforms, tech providers, and brands to understand the on-ground realities and core needs. This helped us identify the demand for an integrated offering that caters to brands’ online persona, functioning and growth.” 
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.