Logicserve Digital has announced the launch of a specialist e-commerce offering for clients.
Called eMarket, the offering aims to meet retail brands' e-commerce objectives and help them strengthen, optimise, and scale up their business online.
The agency's proprietary tool will enable cataloguing automation, content optimisation, competitive pricing, and sales prediction.
The unit is headed by Anshuman Misra, who is part of Logicserve Digital’s leadership team, and will be steered by Pooja Dhamdhere, AVP. They will lead a team of over 25 certified experts with commerce, media, creative and content capabilities.
Prasad Shejale, founder and CEO, Logicserve Digital, said, “The share of ‘online’ in the consumer journey has been increasing, and during Covid-19, the trend has further accelerated. Brands need to quickly adapt to these evolving consumer journeys as well as expectations and deliver a seamless and omnichannel experience. This is where eMarket will play a key role and help brands navigate the changing consumer habits and behaviours. We are very excited to flag off this interesting new journey and look forward to helping more and more brands accelerate and scale up their business.”
Misra added, “eMarket is the need of the hour for brands to flourish in a digital-first world. We spoke to multiple industry experts, media platforms, tech providers, and brands to understand the on-ground realities and core needs. This helped us identify the demand for an integrated offering that caters to brands’ online persona, functioning and growth.”