Campaign India Team
Jul 08, 2015

Lodestar UM bags Century Ply

Account moves after multi-agency pitch

Lodestar UM bags Century Ply
Lodestar UM has announced that it has bagged the media mandate for Century Ply. Mindshare was the incumbent. The account was won following a multi-agency pitch.
The mandate for Lodestar UM spans across all products of Century Ply, an agency statement said. Century Ply has a presence in plywood, laminates and veneer.
Amit Kumar Gope, group marketing head, Century Ply, said, “It was not an easy decision to part ways with our existing agency. However Lodestar UM opened a whole new chapter in front of us through their understanding of the plywood market. Their media solution was focused on an alloy of strategy, basis sound consumer insight and portfolio management. We are confident with this partnership looking at our massive expansion in the near future.”
Nandini Dias, CEO, Lodestar UM, added, “We went ahead with a simple yet compelling strategy rooted in consumer insight. Lodestar UM always believes that strategy lies at the heart of understanding the consumer and that solutions should connect with the audience being media agnostic.”
Campaign India

Related Articles

Just Published

7 hours ago

Mediabrands and Vice Media Group ink global ...

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio

9 hours ago

The Q India elevates Krishna Menon to chief ...

Was chief revenue officer at the company

9 hours ago

iPhone users overwhelmingly reject app tracking, ...

The long-term consequences of Apple’s privacy shift will be complex, experts say

10 hours ago

Hyundai claims to be the rare one to care

Watch the films conceptualised by Innocean Worldwide here