Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 15, 2008
LMG creates on-field innovation for Maruti SX4.
Given the eyeballs that cricket usually affords to clients in India, agencies prefer to weave media innovations around the sport and the Lintas Media Group also chose to use the ongoing Asia Cup to showcase an innovation for their client Maruti for their SX4 range. Lintas Media Group (LMG) in association with Star Cricket created an on field innovation which consisted of an SX 4 car suddenly emerging from under the ground on the cricket field, during a live match and zipping off. As it zips past, it leaves behind the brand name and its tag line.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Just Published
Media
1 day ago
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 day ago
Why L’Oréal’s CMO is betting on startups to keep ...
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Marketing
1 day ago
Schneider Electric’s case for being a local global ...
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
How brands can have their (plum) cake and eat it too
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
