LMG creates on-field innovation for Maruti SX4.

Given the eyeballs that cricket usually affords to clients in India, agencies prefer to weave media innovations around the sport and the Lintas Media Group also chose to use the ongoing Asia Cup to showcase an innovation for their client Maruti for their SX4 range. Lintas Media Group (LMG) in association with Star Cricket created an on field innovation which consisted of an SX 4 car suddenly emerging from under the ground on the cricket field, during a live match and zipping off. As it zips past, it leaves behind the brand name and its tag line.