Bharti Axa Life Insurance has appointed L&K | Saatchi & Saatchi to manage its integrated creative mandate. The agency won the account following a multi-agency pitch.
The agency will handle creative across traditional, digital, BTL and other media offerings for Bharti Axa Life and General Insurance.
Manik Nangia, chief operating officer, financial services, Bharti Enterprises, said, “A unified marketing and communication approach is instrumental in building a strong brand for both Bharti AXA Life and General Insurance. The capabilities at L&K | Saatchi & Saatchi strongly complement our strategy, and we look forward to good work on brand narratives in the face of an ever-evolving consumer landscape.''
Paritosh Srivastava, managing director, L&K | Saatchi & Saatchi, said, “We are absolutely thrilled to welcome Bharti Axa on board. We have a deep understanding of the category and have built numerous brands in this space, so we’re looking forward to taking the brand to new exciting spaces. For us, it’s also the coming together of other Publicis Groupe capabilities to have a unified, strong partnership with Bharti AXA and offer them solutions beyond just communications.”