Campaign India Team
Oct 27, 2020

L&K | Saatchi & Saatchi to handle Bharti Axa Life and General Insurance

Account won post a multi-agency pitch

L&K | Saatchi & Saatchi to handle Bharti Axa Life and General Insurance
Bharti Axa Life Insurance has appointed L&K | Saatchi & Saatchi to manage its integrated creative mandate. The agency won the account following a multi-agency pitch.
 
The agency will handle creative across traditional, digital, BTL and other media offerings for Bharti Axa Life and General Insurance.
 
Manik Nangia, chief operating officer, financial services, Bharti Enterprises, said, “A unified marketing and communication approach is instrumental in building a strong brand for both Bharti AXA Life and General Insurance. The capabilities at L&K | Saatchi & Saatchi strongly complement our strategy, and we look forward to good work on brand narratives in the face of an ever-evolving consumer landscape.''
 
Paritosh Srivastava, managing director, L&K | Saatchi & Saatchi, said, “We are absolutely thrilled to welcome Bharti Axa on board. We have a deep understanding of the category and have built numerous brands in this space, so we’re looking forward to taking the brand to new exciting spaces. For us, it’s also the coming together of other Publicis Groupe capabilities to have a unified, strong partnership with Bharti AXA and offer them solutions beyond just communications.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Swati Mohan to exit Netflix

Had joined the team in 2018

1 day ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

1 day ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

1 day ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was