L&K Saatchi & Saatchi has announced the appointment of Hindol Purkayastha as business head and executive vice president.
Purkayastha will be leading the agency's operations across North and East India. He will be based in Gurugram and report to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi. He moves from Dentsu Creative where he last served as executive vice president. He has previously worked with the group during a stint with Publicis Capital between 2013 and 2015.
Srivastava said, “We have expanded our footprint in North and East and many reputed brands have trusted us with their mandates in the last few years. Hindol comes with vast experience and cultural understanding of the region, which will help take LKSS to even greater heights. I’m sure our clients and teams will benefit hugely from his rich knowledge of managing some of the biggest brands in the NCR. It’s like a homecoming for him to the Groupe and we wish him the very best in this journey.”
Hindol Purkayastha said, “I am excited to be joining L&K Saatchi & Saatchi. The agency is growing at a tremendous pace with big business wins, versatile talent, and exciting work across different marketing disciplines. I look forward to creating a legacy of powerful work that benefits our clients and powerfully connects with consumers. And in the process, create new benchmarks of creative excellence in these regions by collaboration and working cohesively with the integrated teams.”
In a career spanning 20 years, he has also worked with Lowe, Rediffusion and BBDO.
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