Somany Ceramics has appointed L&K Saatchi & Saatchi as its creative agency.
The account was won following a multi-agency pitch. L&K Saatchi & Saatchi will handle the creative mandate for the company's tiles and bathware categories.
Minal Somany, brand custodian, Somany Ceramics, said, “As we take Somany into the next chapter of growth, we wanted an agency that is more of a business partner than just being a creative agency for us. In L&K Saatchi & Saatchi, we found the right balance of creative excellence and entrepreneurial spirit to partner us in our growth endeavours.”
Paritosh Srivastava, CEO, L&K Saatchi & Saatchi, said, “We are privileged to partner with a category-defining brand such as Somany in the next phase of their growth. It’s an exciting category with a lot of action on every front and we would want to add the needed fuel to achieve the brand’s vision. Our mandate is to help the brand realise its true potential and business to achieve leadership in volume and value.”
Atin Wahal, EVP – L&K Saatchi & Saatchi, added, “Having Somany on board in the growing New Delhi office is a matter of great pride for us as they have been defining the category and we believe there is a huge potential on the brand to do great work and create brand preference for the consumers.”