Law & Kenneth Saatchi & Saatchi has bagged the creative duties for Cipla Health's launch of ActivKids Immuno Boosters, a nutritional supplement for children.
The account was won post a multi-agency pitch. The agency's Mumbai office will handle ATL and BTL duties for the account.
Anil S. Nair, CEO and Managing Partner, Law & Kenneth Saatchi & Saatchi India, said, “We are excited to have been entrusted with the responsibility to launch this truly innovative product which comes in a delightful format for kids. Our task is to change the conversation around a child’s health. While mothers today are concentrating on height, weight and mental growth, the focus needs to move towards their child’s immunity, as it’s the foundation for a child’s development”.
Himava Nath, head - marketing, Cipla Consumer Healthcare, said, “ActivKids Immuno Boosters is a breakthrough product for kid’s nutrition and is a result of years of research by Cipla R&D. Reports suggests that there is high incidence of infections and illness in Indian kids. This is a result of sub-optimal nutrition, adulteration in food and increased levels of pollution. Immuno Boosters with its innovative choco-bite will help bridge the nutrition gap and build immunity in kids. We are happy to have Law & Kenneth Saatchi & Saatchi as our creative partners and together we endeavour to educate the consumers on issue of low immunity for their child through our communication at different touch points”.
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