Campaign India Team
Mar 13, 2019

L+K Saatchi appoints Arthi Basak and Trishay Kotwal as VP Strategy and ECD

Basak was earlier with FCB Interface while Kotwal joins from Lowe Lintas

L+K Saatchi appoints Arthi Basak and Trishay Kotwal as VP Strategy and ECD
L&K Saatchi & Saatchi has announced the appointment of Trishay Kotwal and Arthi Basak.
Arthi Basak erstwhile AVP, FCB Interface has joined L&K Saatchi & Saatchi as VP - strategy and planning. In her new role, she will be reporting to Snehasis Bose, executive director-planning, L&K Saatchi & Saatchi.
Trishay Kotwal, erstwhile unit creative director, Lowe Lintas Mumbai, has joined L&K Saatchi & Saatchi as ECD. In his new role, he will be reporting to Kartik Smetacek, Jt NCD, L&K Saatchi & Saatchi. 
Over the past fifteen years he has worked in New Delhi and Mumbai, across a number of creative agencies including, Lowe, McCann Erickson, and Draft FCB. Kotwal said, “I was convinced by Anil and Kartik’s vision for the agency and felt it was the right time and that this is the right place. The opportunity is immense and I look forward to contributing meaningfully to the agency’s creative output.”
Basak's prominent work includes campaigns on Cadbury Oreo, Nivea, Nivea Men, Mahindra & Mahindra, Swaraj Tractors, Blue Star, Huggies, Monash University, Godrej Sara Lee. She said, “What struck me about LKSS is this rare combination of a network agency which also has the dynamism of an entrepreneurial setup. I look forward to opening up a new chapter in my career working at this young and energetic organisation.”
Anil S Nair - CEO and managing partner, L&K Saatchi & Saatchi says, “I am very excited to welcome two exceptional talents Arthi and Trishay to L&K Saatchi & Saatchi. Both have immense experience & fantastic skills in their respective fields which will be of great value to our wide range of brands across many categories. I look forward to them raising the bar even higher for us.”
Campaign India