India opened its account at the Cannes Lions by bagging two metals at the Lions Health awards competition. Both the wins were in the Pharma segment of the competition (the other being Health and Wellness).
Ogilvy & Mather bagged a Silver in the Direct and Promo & Activation category for Sabin Vaccine Institute, Indian Ministry of Health & Family Welfare.
Medulla Communications bagged a Bronze Lion for work on Cinnarazine for Johnson & Johnson, in the Print category.
In the final tally for Healthcare Agency of the Year, Medulla Communications stood third.
Leo Burnett Mexico won the Health and Wellness Grand Prix for 'Intimate Words' for P&G.
'Take it from a fish' for Astrazenica by DigitasLBi won the Pharma Grand Prix.
'This Girl Can' for Sport England by FCB Inferno won what is expected to be the first of its Lions at this year's festival, clinching the Lions Health Grand Prix for Good.
View all Lions Health winners here.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 day ago
Watch the film conceptualised by Daiko FHO here