Campaign India Team
Nov 04, 2022

Lionel Messi to be Byju's global brand ambassador for its social initiative

Called 'Education for All', the initiative promotes the cause of equitable education

Lionel Messi to be Byju's global brand ambassador for its social initiative
Byju's has announced Lionel Messi as its first global brand ambassador of its social impact arm, Education For All. Messi, who plays for Argentina and Paris Saint-Germain, will promote the cause of equitable education.
 
This follows Byju's association with the FIFA World Cup 2022 in Qatar as an official sponsor.
 
Divya Gokulnath, co-founder, Byju's said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with Byju's brand values. He rose from the grassroots to become one of the most successful sportspersons ever. That is the kind of opportunity that BYJU’S Education For All wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi. It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, with Messi on your side anything is possible.” 
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

18 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

19 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

20 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.