Lintas Personal has named Kartikeya Kompella as its president. Lintas Personal is the relationship marketing consultancy division of Lintas India. Kompella was previously the AVP and branch head of the Bangalore office. The unit handles direct marketing, CRM and export promotion for a range of clients like Tea Board, ICICI Bank Credit Cards, ICICI Bank Debit Cards, Ponds and the FAL Foundation.
Kompella's experience in the industry ranges over advertising, direct marketing, brand consulting, marketing services and online advertising. Previously he has worked with companies such as MAA Bozell, Thompson Connect (now RMG) and Timex.
Kompella has written two books on branding – 'Applying the Branding Iron' and 'Building Brands, Building Meaning'.
