Media
Campaign India Team
Mar 24, 2010

Breaking news: LMG rolls out The Collaborative

Lintas Media Group (LMG) has announced the launch of “The Collaborative”, bringing together the domains of planning sciences; buying analytics and consumer and category landscape. Headed by Premjeet Sodhi (pictured), president, "The Collaborative", it will operate as a central intelligence agency that will focus on development and application of knowledge and systems for LMG’s media planning and buying ‘collectives’.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Lintas Media Group's top restructuring
Media
Jan 20, 2009
Campaign India Team

Lintas Media Group's top restructuring

Lintas Media Group wins Voltas AC media biz
Media
Feb 26, 2010
Campaign India Team

Lintas Media Group wins Voltas AC media biz

Sakal Media Group appoints Kajal Malik to head Brand solutions
Media
Feb 18, 2011
Campaign India Team

Sakal Media Group appoints Kajal Malik to head ...

Vishal Jacob returns to Wavemaker while Kishan Kumar MS, Premjeet Sodhi and Sandeep Pandey get new roles
Advertising
Sep 07, 2020
Campaign India Team

Vishal Jacob returns to Wavemaker while Kishan ...

Just Published

Bisleri International partners with Tata Women’s Premier League for two seasons
Advertising
1 day ago
Campaign India Team

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

Ethnix by Raymond and Shaadi.com partner with MOMS Outdoor
Advertising
1 day ago
Campaign India Team

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

India’s quick commerce surge exposes a discipline gap for marketers
Advertising
1 day ago
Vinita Bhatia

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Does India need aspirational masculinity?
Advertising
1 day ago
Sumanto Chattopadhyay

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.