Lintas Media Group (LMG) in Delhi has been awarded the Jindal Stainless Group business; the flagship company of US $ 10 billion multi-product, multi-location O P Jindal steel conglomerate. The Luxor business recently shifted back to LMG, after having gone to Dentsu earlier.
The Jindal business would include media for JSL as well as its subsidiaries. This includes Arc (modular kitchens and steel furniture) and artd’inox (premium lifestyle brand) besides other group brands.
Jindal and Luxor together will bring in business worth Rs 25 crores to the Delhi office. VS Mani, senior VP and GM said, “It is always nice when clients repose their faith in you and the team is looking forward to a lot of good & challenging work”. LMG’s current roster of clients include Maruti Udyog, Bharat Petroleum, Bajaj Auto, ITC, UTI and MRF among others.