Lintas Live, has bagged the PR and social media mandates for Bayer India’s brands - Saridon and Supradyn.
The agency had already won the brands’ creative mandate early this year.
As per the new mandate, the agency will employ social listening tools for relevant communication and will formulate insight-driven integrated strategies to deliver a fresh moment marketing approach for the brands’ social platforms. It will also leverage topical research findings and collaborations to increase both the brand’s visibility through PR and impactful content.
The accounts were won post a multi-agency pitch.
Sandeep Verma, country head, Bayer Consumer Health India, said, “In our endeavour to steer category towards growth by bringing in new users, we are excited to partner with Lintas Live, an agency which understands the business ask and shares our ethos/belief. Lintas Live’s unique approach focused on creative work along with the amalgamation of strong insight-led planning enabled both brands to reinforce their visibility in the consumer health space.”
Ritu Mittal, head - marketing and digital, Bayer Consumer Health India, added, “As we embark on a new journey of reinvention for Saridon and Supradyn, we were looking to partner with a forward-thinking agency that understands our vision and demonstrates par excellence capabilities. This is where Lintas Live stood out powered by their unmatched passion, which helped us seal the partnership decision.”
Ameer Ismail, president, Lintas Live said, “We are honoured to partner with Bayer India at such a critical juncture for their prestigious brands Saridon and Supradyn. This is an exciting time to partner with an excellent team focused on a dynamic vision for the company and the Indian consumers. We look forward to deploying our unique approach of Live storytelling to achieve disruptive/high impact results for both brands.”